Neil Gaiman’s ‘results of free’

Neil Gaiman posted the results of his experiment in making American Gods available free electronically. An interesting read with some pertinent comments about the online browsing experience and this conclusion:

Given that Harper Collins sold a lot more of all my books while the free American Gods was out there, with sales of all my titles up 40% through independent bookshops, I think I can safely say that we’ll be doing it — or rather, something similar — again. And that the 56% of people who didn’t enjoy the online reading experience may be a lot happier with how we do it next time out.

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