Macmillan v Amazon in eBook price wars

It appears that Amazon has pulled MacMillan titles from the kindle store in a ruckus over pricing. From the New York Times:

I’ve talked to a person in the industry with knowledge of the dispute who says the disappearance is the result of a disagreement between Amazon.com and book publishers that has been brewing for the last year. Macmillan, like other publishers, has asked Amazon to raise the price of electronic books from $9.99 to around $15. Amazon is expressing its strong disagreement by temporarily removing Macmillan books, said this person, who did not want to be quoted by name because of the sensitivity of the matter.

On the surface it seems that MacMillan has negotiated terms with Apple for its iBooks store and offered those same terms to Amazon – who don’t appear to be too happy about it :-)

On the bright side, at least in the ebook world, pulling titles from the virtual shelves is a helluva lot easier than trying to remove them from real shelves. Same goes for putting them back, so this kind of brinkmanship shouldn’t be surprising!!

(Disclaimer: I’m currently under contract with Pan MacMillan for a forthcoming title in progress)

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