Sony does it again

No, I’m not talking about the newly revised ebook Reader, but the company’s recent history of stumbles. They ceded the mp3 player market to Apple, then managed to annoy its remaining music customers in “the great Sony rootkit scandal”. In the book space, the reader had mixed reviews, so a revision which addressed its shortcomings was expected.

But did they need the rather the strange advertising campaign that accompanies it. For some reason, the honchos at Sony have decided that the slogan “Sexier than a Librarian” is a good idea. And yet, any thinking person would realise that it doesn’t work on soooo many levels. Flickr photo here. (via Lisnews).


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