Broadcaster buys Book Publisher

No it’s not a headline from that satirical gem, The Onion, having a go at old media eating itself. It’s real. Hot off the presses, the commercial arm of the BBC has bought the travel guide publisher, Lonely Planet. Of course, Lonely Planet has probably been the most progressive of book publishers; being at the forefront of a number of digital innovations. (I never could figure out their maps though!). As Tony Wheeler is reported as saying:

We realised we’re obviously no longer just a book publisher… As far as the reality of the business is, a lot of it is now digital…

Watch what happens…


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