Hopes Dashed?

Many of us hope that Apple will enter the ebook marketplace – and mimic the itunes/ipod experience in the book space. In this thinking, the ebook capabilities of the iphone gestured towards something that would take the fight to the amazon kindle. But in a post Macworld new york times interview (courtesy c|net), Apple CEO Steve Jobs seems to dismiss the idea and…

suggested that Amazon may have trouble selling the Kindle–and not because of the product’s design.“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore. 


Of course, Jobs could be bluffing. In early 2004, he famously said that there would be no video ipod and that no-one wants to watch video on a tiny screen. Eighteen months later, the video ipod was introduced. Now every ipod with a screen plays video and the big itunes store push is not for music but for movies. So, whilst there is no future for a dedicated ebook device, maybe the ipod touch/iphone of mid 2009 will be even more suited for reading text; and the itunes store will begin to stock a range of books.On the other hand, sometimes a cigar is just a cigar 😦 

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