Books by the Chapter

Another one from the O’Reilly conference. Whilst a model that has been in play in the textbook market for a while, selling books by the chapter hasn’t really hit the trade press. Until now – Random House has announced that it will sell individual chapters of the book “Made to Stick.” I’m not convinced that chapter sales are a panacea for books – what works for singles/albums in the music realm doesn’t necessarily cut it for chapters/books. For education it makes sense, but I’m the first to make a passionate defence for the ‘complete book’. It’s hard to think of a single book that is done justice by reading a mere chapter.Making sample chapters available for free as a marketing teaser might make some sense – but unlike most music albums which are padded with filler, a good book needs every chapter it has to make its case. My five cents 🙂


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