Those Damn Kindle Numbers…

Following earlier speculation about higher than expected kindle sales, Alley Insider points to a Seattle PI blog post which cites an analyst as saying (love these Chinese whispers): 

Amazon officials gave McAdams Wright Ragen analysts the impression that high-end estimates on Kindle sales reported by TechCrunch and a Citigroup analyst are not reasonable.

Amazon managers “told us that the Kindle is definitely selling very well, but they also said the analysts and reporters giving out these extremely high estimates ‘did not run them by company,'” Bueneman wrote.

More in the comments including a link to this marketwatch piece which dishes out the anecdotal evidence:

One Silicon Valley software developer who asked not to be named said he viewed the Kindle as a “blip,” adding, “It’s on no one’s radar.”
A quick poll among my colleagues in the MarketWatch office in San Francisco could not find a single Kindle owner, although three people had each seen a fellow commuter on the bus with one, garnering interest from passengers who were also intrigued by the white boxy tablet, which weighs slightly more than 10 ounces and is about the size of a paperback book. Another colleague had a family member visiting from Utah who brought a Kindle.

And throw in this post from View from the Publishing Trenches which suggests that not only are the numbers being touted too high, but kindle sales nay have already peaked:

I have been tracking the sales of Kindle editions of our books against sales of the printed versions for the past almost eight months. Kindle sales have declined noticeably over the past few weeks, while printeditions continue to sell at a steady pace.
I am beginning to think that Amazon has hit a marketing wall…

Of course, a simple press release from Amazon could clear the air, but then we wouldn’t be having all this fun speculating, would we 🙂


1 comment so far

  1. lucidlunatic on

    I have to say, I hope the Kindle numbers are as good as some sources say.

    A potential reason for the sale of Kindle versions of books decreasing is the smaller market- only a certain number of people have Kindles, thus all those interested in a book will have bought it sooner. Also factor in the convenience of the Kindle- if someone wants a book for their Kindle, they get it. Simple as that. No need to go to a book store. Instant gratification. Similarly this means the ‘opportunity’ to buy the books in question came sooner for Kindle users than others.

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