Books 2.0?

Quick link to a Business Week piece suggesting that publishers embrace web 2.0 ideas. In it, Sarah Lacy suggests that publishers need to (1) make it Social; (2) Take book tours out of the stores; (3) Create stars—don’t just exploit existing ones; (4) Go electronic from the get-go and (5) Make e-commerce even easier…

(4) and (5) are no-brainers and speak to production processes that *should* be part and parcel of all modern media businesses. The other ideas make sense as well – and all demand the sort of cultural shift that is the hardest part of any change in practice. What’s interesting is that Lacy is a published author and her publisher actually embraced some of her ideas. Mind you, she’s coming from a place that many authors (and publishers) don’t understand!!

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1 comment so far

  1. […] “Books 2.0″, and found a blog -shockingly- called The book is dead with a post about Books 2.0! Turned out to be the online blog associated with a book called “The book is dead” by […]


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