The Sony Reader’s new Target

The problem (well one of them) with eBooks is they’re actually not on many people’s radar. A book, to most folk, is print on paper. Part of that is the invisibility of eBook devices (particularly in Australia!!). Anyhow, the Sony Reader, previously available only at Sony store, Borders and online is making a mass-market move – and is now available at Target. We’ll see if that raises its profile…

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