For many, the joy of printed books is the shopping experience – the browsing, the serendipity, you know the lines. And there’s been many attempts by online retails to tease out the essential elements of the physical shopping experience and replicate them online. For example, for some folk, amazon’s conducive to searching but not browsing. So here’s Amazon’s Windowshop Beta, an attempt at making the online shopping experience more pleasurable. Whilst tech-purists would argue that appearances mean nothing, there are enough examples which demonstrate the importance of the user experience. First impressions are that it’s kinda fun. Check it out.