Kindle Christmas Weirdness

I still can’t figure out Amazon’s kindle sales strategy. According to the company, it’s so popular that it’s sold out until after christmas. From AlleyInsider:

Amazon says its Kindle will take “11 to 13 weeks” to ship and that it will arrive “after December 24.” We assume that means the Kindle 1.0 is totally sold out — Amazon (AMZN) will introduce new Kindles early next year.

To me, that’s just weird. I know there’s a global financial crisis, but you’d still expect the holiday season to be the source of a huge number of sales. It seems that Amazon got their sales forecasts all wrong and ran out of kindles before they could ramp up more production. Some are suggesting that they’re just waiting for kindle 2 to be ready. Whatever the reason, it’s not the way you’d expect a consumer electronics company to organise their sales and distribution approach.


No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: