They say that competition is good…

As Amazon’s kindle does its best to attract all the attention, Sony has announced that it is matching Amazon’s ebook prices and introducing new, cheaper ereaders. As tidbits reports:

For a product category that has long had no legs, competition is finally heating up for electronic book readers. The latest salvo is from Sony, which had an early well-liked device called the Sony ReaderThe company said it would match Amazon’s $9.99 price in the bookseller’s Kindle store for bestselling books sold in electronic form.

Sony also said that in late August, it would release the Reader Pocket Edition ($199) and Reader Touch Edition ($299).

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