Penguin (i)pads up
Paidcontent summarises a presentation by Penguin Books’ CEO John Makinson in London on Tuesday which outlines the companies approach to Apple’s iPad:
Many of Penguin’s iPad books seem hardly to resemble “books” at all, but rather very interactive learning experiences, from its Dorling Kindersley and kids imprints
“The iPad represents the first real opportunity to create a paid distribution model that will be attractive to consumers”
Asked if he wasn’t about to give away 30 percent of Penguin sales to Apple (as is the split with apps), Makinson told paidContent:UK, during Q&A, this is better than the equivalent print agency model, in which publishers let retailers keep 50 percent.