Who would have thought?
And a followup to the last post on ebook pricing wars, a Bookseller article pins down the reason why people are beginning to embrace ebooks:
Kelly Gallagher, vice-president for publishing services at Bowker, which bought Book Marketing Limited earlier this year, told delegates that price was the main factor as to why a customer would plump for an e-book rather than its physical counterpart.
No surprise here. I’ve long argued that the e-book experience has to more better than the p-book one to attract readers. Whilst convenience is one factor, cost was always the big one…