Faber boss on ipad and ebooks

Stephen Page from Faber presents a publisher’s view of the ipad  in the Guardian. He (correctly) suggests that the ipad itself is not the revolution, but simply part of a much bigger movement:

Two shifts seem particularly apparent. The recent history of publishing has been dominated by the creation of mass-market success via booksellers and traditional media, not through a direct relationship with the reader. But new technology has challenged this. Digital publishing and marketing do not work to the rhythm of the trade and publishers need to respond to this. Second, the certainties of price in the print world, despite heavy discounting in the UK, have underpinned confidence in the creation of value for books. In the digital age these notions of value are yet to be established in relation to written works.

(via teleread)


2 comments so far

  1. […] the original: Faber boss on ipad and ebooks « The Book is Dead Posted in Media | Tagged creation, despite-heavy, digital, ipad, Media, print, […]

  2. […] this link: Faber boss on ipad and ebooks « The Book is Dead Written on May 29th, 2010 & filed under Comentário, Media Tags: certainties, creation, […]

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