Reading Habits Redux

I’ve always thought that eBooks might be a way to get people to read more. Particularly with convergent devices, which is where some are spending much of their time these days. A recent survey (paid for by Sony, warning bells!) suggests there may be some truth to that instinctive thought. The Wall Street Journal reports on that survey and summarises:

A study of 1,200 e-reader owners by Marketing and Research Resources Inc. found that 40% said they now read more than they did with print books. Of those surveyed, 58% said they read about the same as before while 2% said they read less than before. And 55% of the respondents in the May study, paid for by e-reader maker SonyCorp., thought they’d use the device to read even more books in the future. The study looked at owners of three Inc.’s Kindle, Apple Inc.’s iPad and the Sony Reader.

In addition:

U.S. electronic-book sales increased 176% in 2009, while total book sales in the U.S. fell 1.8%, according to the Association of American Publishers. Of individuals who own e-readers, 86% read on their device more than once a week, and 51% read on their device daily…


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