Reading Habits Redux

I’ve always thought that eBooks might be a way to get people to read more. Particularly with convergent devices, which is where some are spending much of their time these days. A recent survey (paid for by Sony, warning bells!) suggests there may be some truth to that instinctive thought. The Wall Street Journal reports on that survey and summarises:

A study of 1,200 e-reader owners by Marketing and Research Resources Inc. found that 40% said they now read more than they did with print books. Of those surveyed, 58% said they read about the same as before while 2% said they read less than before. And 55% of the respondents in the May study, paid for by e-reader maker SonyCorp., thought they’d use the device to read even more books in the future. The study looked at owners of three devices:Amazon.com Inc.’s Kindle, Apple Inc.’s iPad and the Sony Reader.

In addition:

U.S. electronic-book sales increased 176% in 2009, while total book sales in the U.S. fell 1.8%, according to the Association of American Publishers. Of individuals who own e-readers, 86% read on their device more than once a week, and 51% read on their device daily…

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