nine percent and counting…

From the Association of American Publishers:

Trade book sales (not including books for academic study) for the period of January-August 2010 had sales of $2.91 billion. eBook sales in the same period were $263 million.. E books for the period comprise 9.03% of total consumer book sales, compared to 3.31 percent at the close of 2009.

E book sales for January-August 2010 represented $263 million, compared to $89.8 million from January-August 2009, representing an overall increase for the category of 193% over the same period last year.

Yes, from a low base, but it’s catching on 🙂

And don’t forget, that’s unit sales – given that (notwithstanding ongoing shenanigans), ebooks are still mostly cheaper than print, there’s a fair chance that percentage sales of ebooks by unit are even higher.

(via Mashable)


1 comment so far

  1. […] USA Today has a summary of where the ebook market is. Drawing on the 9% of book sales figures from last week, the view seems to be that ebooks are hitting the mainstream: Jamie Groves has doubled his reading […]

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