Forrester says “nearly a billion”

And from Slate, a new report from Forester says that the e-book market will approach $1 billion by year’s end. What’s more:

eBook buying falls very low down on this  list of how people acquire books. Just 7% of online adults who read books read eBooks. But that 7% happens to be a very attractive bunch: they read the most books and spend the most money on books. And here’s the kicker – the average eBook reader already consumes 41% of books in digital form. Oh, and that includes the people who don’t have an eReader yet, which is nearly half of them. For those that have a Kindle or other eReader, they read 66% of their books digitally.

Note, these are US figures – and probably reflect the strength of ipad and kindle sales over there…

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