The cost of print

A good read from John Lanchester in the London Review of Books about the future of the newspaper industry. Of particular interest to anyone in the printed object business is this para:

…that means that New York Times, if it stopped printing a physical edition of the paper, could afford to give every subscriber a free Kindle. Not the bog-standard Kindle, but the one with free global data access. And not just one Kindle, but four Kindles. And not just once, but every year. And that’s using the low estimate for the costs of printing.

(via Asymco)

 

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