Joe Kissell tweeted the entire contents of his book. Yep, 140 characters at a time. This is his story:
In fact, I never imagined many people would want to read the entire ebook via Twitter, even though they could (and, in fact, still can — the text is still there for anyone to see). It was a blatant publicity stunt; the idea was to do something unusual enough to attract attention (and sales) from people who would not otherwise have heard of the ebook or of the Take Control series generally.
In those respects, the project was certainly successful.