I’ve always maintained that cultural change is often driven by expediency; lower costs and greater convenience. Anything that makes it ebooks cheaper and more accessible than p books will help drive the shift. Today, Amazon announced its new Kindle line-up. The $199 Kindle Fire is a 7″ Colour tablet. Not strictly an iPad competitor, but perfect for those whose main reason for a table is to read books. Potentially more interesting are the new $99 Kindle Touch and the $79 ‘plain’ Kindle. Those are the sorts of prices that make ebooks look like a no-brainer. At current exchange rates, there are some individual print books that cost more than the new kindles… More here, from Ars.