A report that mcDonalds in the UK is giving way books instead of toys in their Happy meals:
McDonald’s UK is to hand out around nine million popular children’s books with its Happy Meals, as part of a new partnership with publishing house HarperCollins. The promotion aims to get books into the hands of families and support mums and dads in reading with their children.
Of course, a book is never enough:
Each book comes with a finger puppet to help parents bring the stories to life for their children, and to encourage children of all reading abilities to use their imagination and create their own tales.