Children’s and YA are driving eBook growth

The Association of American Publishers has released its January 2012 data and whilst ebook sales are clearly climbing dramatically overall (+49.4% year on year), the biggest growth is in Children’s and Young Adult titles:

While Children’s/Young Adult physical format Hardcover and Paperback both saw strong double-digit growth (68.9% and 61.9% respectively), AAP’s first monthly data on Children’s/YA eBooks showed a massive +475.1% increase from 2011 to 2012. Some publishers have attributed this to the availability of more options for devices aimed at those demographics as well as a number of popular new releases.

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